THIS IS WHERE IT ALL STARTED

IN TIGHT ALLEYWAYS. ON BUSTLING STREETS.

shopowner statue in Naples Building in naples man with flowers

WHERE THE ORIGINAL PIZZA WAS BORN, 150 YEARS AGO.

THIS IS SOUTHERN ITALY.

boy on scooter people swimming below a cliff

SOME CALL IT CHAOTIC, WE CALL IT BEAUTIFUL.

lemonade stand

HERE, PIZZA WAS MADE WITH SIMPLE RECIPES AND FRESH LOCAL INGREDIENTS.

teenagers on a bench pizza on a scooter fishmarket
boy on a scooter

CLASSIC TECHNIQUES AND BLISTERING HOT OVENS ARE WHAT KEPT A BUSTLING CITY MOVING.

two men at the beach man in a doorway three pizzas

TODAY WE'RE CONTINUING THIS TRADITION – OUR WAY